3 Tips for Introducing GPS Tracking to Reluctant Drivers

tracking equipment

In recent years, GPS tracking equipment has transformed the trucking industry. With GPS fleet tracking, fleet leaders know where their drivers are at all times. Managers can even ensure employees obey speed limit laws, idle appropriately, and do not use company vehicles for unauthorized travel. Clearly, this tracking equipment helps any kind of trucking company operate more efficiently.

However, many drivers and leaders alike balk at some qualities of this new technology. Few people like to be micromanaged, and drivers might feel that GPS tracking equipment hinders their independence and employee-manager trust.

As a manager, you know that fleet tracking equipment can help you run a more efficient business. How do you introduce vehicle GPS tracking to reluctant employees?

Good communication and honesty can help your team transition more smoothly to GPS fleet tracking equipment. Use the following tips to help drivers feel comfortable with this innovative new tech:

1. Show Employees That GPS will Benefit Them, Too

Though employee concerns about being “watched” all the time are understandable, let them know that GPS tracking will benefit them, too. For example, explain that tracking equipment might eliminate their paperwork and mile-tracking responsibilities. Tracking software also makes it easier for managers to send help to a driver’s exact location in an emergency. Focus on positive aspects alongside negatives for a smoother transition.

2. Be Open About Your Concerns As A Manager

Drivers will want to know your motivation for tracking their routes. Explain that in order to stay competitive with other companies, GPS tracking is the best way to boost efficiency and keep the business afloat (and keep your drivers employed). Also tell them that GPS tracking is undeniably safer and that you want to better be able to help drivers through bad weather, traffic concerns, and other emergencies.

3. Create Incentives

Finally, use GPS tracking to create incentives for employees. Reward your team for completing the GPS training with a free lunch or trip to the bar. You could also create a safety bonus — studies suggest that a 1 km/h (.62 mph) decrease in driving speed would lead to a 2–3% reduction in road crashes. Tell drivers that you’ll be monitoring speeding habits with the tracking equipment, and offering a possible raise or bonus to those who obey speed limits. Rather than punishing undesirable driving behavior, use GPS tracking to reward desirable driving habits for a more positive employee-manager relationship.

In any industry, technology developments bring both progress and new challenges. To help your team overcome the discomfort of GPS fleet tracking, try the tips listed above. With good communication, you can help your team become more efficient, accountable, and motivated than ever before.