Maxxam Analytics Case Study


Maxxam is a leading North American provider of analytical services and solutions to the energy, environmental,
food, industrial hygiene and DNA industries. Maxxam is a member of the Bureau Veritas Group of companies- a world
leader in testing, inspection and certification services. Maxxam supports critical decisions made by their customers
through the application of rigorous science and the knowledge and expertise of over 2,500 employees.


The National Fleet Specialist responsible for over 100 vehicles across Canada was working with a well known GPS
tracking and fleet management vendor. They were having service related issues with the vendor, often in relation to
obtaining GPS hardware for new vehicles added to the fleet or for installation services for those new units or
swapping vehicles. Their account representative changed regularly and phone calls and emails were seldom responded to
promptly or at all. Another source of frustration was a promise that the vendor had made relating to accessing a
Driver Scorecard module. The company had been assured they would have access to this feature soon after purchase but
had never came to fruition.


As the incumbents term contract came due the National Fleet Specialist began to entertain other solution providers.
Titan GPS powered by Certified Tracking Solutions won the bid and a new partnership was formed.


Titan GPS tracking units with driver id and brake input were systematically installed in their vehicles with the
assistance of the Certified Tracking Solutions installation coordination and mobile installer teams.

Training was provided by Titan GPS solutions professionals and benchmarks established to help Maxxam Analytics
measure and manage improvements in the overall performance of their fleet.

New Driver Scorecards were added to the account shortly after implementation that allowed the company to set
customized criteria to more effectively manage aggressive driving, excessive idling, and speeding in relation to
driver behaviour and not just by vehicle.

When equipment is added or units swapped the company gets quick turnaround and if ever an issue arises the same
dedicated fleet representative is there to quarterback resolution. Of all factors involved in making the switch the
area of service is what has most impressed the Maxxam team.

Maxxam Analytics has begun to install ELDs in some of their vehicles in preparation for a Canadian mandate and have
encouraged their U.S. counterpart to engage Titan GPS as well.

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