How to Keep Drivers Accountable on the Road

fleet gps tracking
When you go through the hiring process for new drivers, you hope that they’re as responsible as they seem. They have a clean driving record, they seem like a stand-up employee. But how safe are they really being out on the road?Even though most Americans consider themselves “good drivers”, most of them also admit to dangerous behaviors like excessive speeding, distracted driving, and aggressive driving. Just take a look at the statistics fromĀ this 2011 Allstate survey. About 40% of Americans in the survey admitted to driving more than 20 mph over the posted speed limit at some point. Did all of those respondents get caught by law enforcement and ticketed for speeding? Of course not. Law enforcement tries their best to pinpoint dangerous driving behavior, but many people get away with dangerous behaviors and a clean record.

If your fleet drivers are occasionally making unsafe driving choices, you may not even know until a costly mistake has been made. Unfortunately, these mistakes can endanger your employees, your reputation, and other drivers and pedestrians. Here are some methods of protecting your business and drivers from disastrous mistakes.

“How’s My Driving?”

The “How’s My Driving?” sticker program has been around since circa 1989. It’s had its fair share of controversy. Does it work? Some studies have shown that vehicles with the “How’s My Driving?” decal end up in 22% fewer accidents. The trick? Handling the calls yourself, especially if you’re in charge of a smaller commercial vehicle fleet that would accumulate fewer calls. This way, you get information straight from the horse’s mouth, so to speak. You also have the option to immediately contact your drivers and address complaints and compliments directed toward them.

Fleet GPS Tracking

Another way to quickly, directly address your drivers? Fleet GPS tracking solutions. If you know exactly when your drivers are speeding, hard-braking, and engaging in other unsafe behaviors via web-based fleet GPS tracking, you can contact them immediately. Noticing a pattern of unsafe behavior from a driver that they don’t improve upon? You can sit down with them to have a conversation about their driving and have concrete data on hand.

Short, Consistent Seminars

Did you know that a simple speed reduction of 1 km/h (.62 mph) leads to a 2-3% reduction in crashes on the road? Do your drivers know that? While frequent, long, drawn-out seminars are a recipe for bored and resentful employees, short and earnest lessons in safe driving can be helpful to inform drivers. Short courses in defensive driving can be especially helpful.

Remember, your drivers are a reflection on your whole company. Make sure everyone is on the same page when it comes to safely navigating the road.